Numa
Growth platform made for freelancers & content creators.
Our Role
Numa sets out to be the go-to financial platform for freelancers, providing seamless tools to manage every aspect of their financial lives. The platform empowers users with simple, effective solutions that support their independence and growth in an evolving freelance economy.
Product & Market Discovery
Logo & Identity Design
Mobile App Design & Prototyping
Marketing Website Design & Development
User Testing & Iteration
Challenges
The primary challenge was transforming Numa from an invoicing tool to a full-service banking platform while maintaining user trust. Balancing the platform’s expanded functionality with ease of use and ensuring a seamless brand transition required careful planning and execution.
Maintaining user loyalty during a complete brand overhaul.
Identifying and addressing the evolving financial needs of freelancers.
Simplifying a multifaceted service offering without diluting functionality.
Ensuring consistency across the rebranding, app, and web platform.
Designing a flexible app architecture to support future service expansions.
Bridging the gap between an invoicing platform and a banking service.
Solution Highlights
We focused on delivering a user-centered, flexible design that aligned with Numa’s vision through an iterative process.
Discovery & Strategy
Conducted in-depth research to understand freelancer pain points and shape service strategy.
Brand Identity
Redesigned Numa’s brand to reflect its shift to a modern, full-service financial platform.
Intuitive Mobile App
Designed a seamless experience for invoicing, banking, and financial management.
Landing Page
Created a clear, engaging landing page to communicate Numa’s new positioning.
User Testing & Pivoting
Gathered real-world feedback to refine features and optimize the experience.
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Numa’s branding reflects its modern, innovative approach to freelancer financial solutions. The sleek, minimalist logo uses a fresh, professional color palette of dark and light tones, symbolizing trust and versatility. The rounded typography and clean design are approachable, with the "U" mark being the used glyph, it communicates that Numa cares first and foremost about U (You) the freelancer. The icons are simple and intuitive, capturing key aspects of Numa’s offerings, from invoicing to banking, all designed to provide freelancers with seamless, comprehensive financial tools.
Value Delivered
Through our design process, Numa was transformed into a platform that empowers freelancers with essential financial tools, all within an intuitive and adaptable interface.
Numa’s brand evolved into one that resonates deeply with freelancers and their unique financial challenges.
The platform now offers a seamless user experience that integrates invoicing, banking, and financial management into a single cohesive app.
Improved user satisfaction by addressing key pain points uncovered during testing and feedback.
A scalable and flexible digital product that allows Numa to continually add services without compromising the user experience.
Let’s Work Together.
Whether you’re a startup or an enterprise, we transform your vision into impactful experiences that drive growth and success.
Let’s build something great together.
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